Confidential — Published Policy
Privacy Policy
HOW WE COLLECT, USE, AND PROTECT YOUR PERSONAL DATA
Reading Time: 9 min read
We respect your privacy. We collect only what we need, use it only for what we say, and never sell it.
1. Who We Are
We are a T-shirt brand operating in India, selling custom-printed garments directly to customers. When you place an order, create an account, or contact us, you are sharing personal information with us. This Privacy Policy explains what data we collect, why we collect it, how we use it, who we share it with, and what rights you have over it.
If you have any questions about this policy or how we handle your data, you can reach us at:
| Field | Details |
|---|---|
| Business Name | 36DegreesWest |
| Registered Address | Nagpur , India |
| Privacy Contact | support@36degreeswest.com |
| Phone | [+91 96659 83600] |
| Website | https://www.36degreeswest.com/ |
2. What Personal Data We Collect
We collect the following categories of personal data from you, depending on how you interact with us:
2.1 Identity & Contact Information
- Full name
- Email address
- Phone number
- Billing address
- Shipping / delivery address
2.2 Account & Login Information
- Username or display name
- Password (stored in encrypted / hashed form only — we never store plain-text passwords)
- Account creation date and last login timestamp
- Order history linked to your account
2.3 Payment Information
We collect the information necessary to process your payment. We do not store full card details on our servers. Payment transactions are processed through a secure, PCI-DSS-compliant third-party payment gateway. The data collected at checkout includes:
- Payment method type (e.g. credit/debit card, UPI, net banking, wallet)
- Transaction reference ID and payment status
- Billing name and address (for payment verification)
- Last 4 digits of card (if displayed by payment gateway for reference)
2.4 Order & Transaction Data
- Items ordered (design, size, quantity)
- Order value and date
- Delivery and shipment tracking information
- Replacement claim history (if applicable)
2.5 Communications Data
- Messages sent to our Customer Support team (email, chat, or support ticket)
- Feedback, reviews, or complaints submitted by you
2.6 Technical Data (Website)
- IP address
- Browser type and version
- Device type and operating system
- Pages visited and time spent on site (via cookies or analytics tools)
3. How We Collect Your Data
| Collection Method | Data Collected |
|---|---|
| When you place an order | Name, address, contact details, payment information, order details |
| When you create an account | Name, email address, password (encrypted), account preferences |
| When you contact us | Name, email, phone, content of your message or complaint |
| When you browse our website | IP address, device/browser data, pages visited (via cookies) |
| When you submit a review | Name (or username), review content, order reference |
| When a replacement is processed | Photographic evidence submitted, QC verdict, replacement order details |
4. Why We Use Your Data & Our Legal Basis
We only use your personal data for specific, legitimate purposes. The table below sets out each purpose and the legal basis we rely on under applicable data protection principles.
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Processing and fulfilling your order | Identity, contact, payment, order data | Performance of a contract |
| Delivering your order (Nagpur Inspection + last-mile) | Name, delivery address, order details | Performance of a contract |
| Managing your account | Account and login data | Performance of a contract |
| Processing payments securely | Payment information | Performance of a contract |
| Handling replacement claims | Order data, photographic evidence | Performance of a contract |
| Responding to your enquiries | Contact and communications data | Legitimate interest |
| Improving our products and service | Order data, communications, technical data | Legitimate interest |
| Fraud prevention and security | Payment and technical data | Legitimate interest / Legal obligation |
| Complying with legal and tax obligations | Identity, payment, and order data | Legal obligation |
| Sending order confirmation and shipping updates | Name, email, order data | Performance of a contract |
| Sending marketing emails (only with consent) | Name, email address | Consent |
5. Who We Share Your Data With
We do not sell, rent, or trade your personal data to any third party. We share data only with trusted partners who help us deliver our products and services, and only to the extent necessary for that purpose.
| Recipient | Purpose | Data Shared |
|---|---|---|
| Payment gateway provider | Processing your payment securely | Payment and billing details |
| Logistics / courier partner | Delivering your order to your address | Name, delivery address, phone number |
| Nagpur Inspection Centre (QC) | Quality inspection before dispatch | Order details, garment batch information |
| Cloud hosting / IT provider | Secure storage of our systems and data | All data, stored in encrypted servers |
| Analytics provider (e.g. Google) | Understanding website usage (anonymised) | Technical / browsing data only |
| Legal or regulatory authorities | When required by law or court order | As required by applicable law |
All third parties are required to handle your data securely and only for the purposes we specify. We do not permit them to use your data for their own marketing or other purposes.
6. How Long We Keep Your Data
We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. The table below sets out our standard retention periods:
| Data Category | Retention Period | Reason |
|---|---|---|
| Order and transaction records | 7 years from order date | Tax and legal compliance (Indian law) |
| Account and login data | Duration of account + 2 years after closure | Customer service and legal claims |
| Payment records | 7 years | Financial and regulatory compliance |
| Customer communications | 3 years from last interaction | Dispute resolution and service improvement |
| Replacement claim records | 3 years from claim date | Quality assurance and legal claims |
| Website / technical data | Up to 26 months | Analytics and security (standard period) |
When the retention period expires, your data is securely deleted or anonymised so it can no longer be linked back to you.
7. How We Protect Your Data
We take the security of your personal data seriously and have put in place technical and organisational measures to protect it from unauthorised access, loss, misuse, or disclosure. These include:
- Encryption of data in transit using SSL/TLS protocols (HTTPS).
- Encrypted storage of passwords — we never store passwords in plain text.
- Payment data handled exclusively by PCI-DSS-compliant payment gateways.
- Role-based access controls so only authorised staff can access customer data.
- Regular internal security reviews and staff data protection awareness.
- Secure, access-controlled cloud infrastructure for data storage.
Despite these measures, no method of data transmission or storage is 100% secure. If you become aware of any security concern relating to your account, please contact us immediately at the address in Section 1.
8. Cookies
Our website uses cookies — small text files placed on your device — to make the site work, remember your preferences, and help us understand how visitors use the site.
| Cookie Type | Purpose | Can You Opt Out? |
|---|---|---|
| Strictly necessary | Required for the website and checkout to function (e.g. shopping cart, login session) | No — essential for the site to work |
| Functional | Remembers your preferences (e.g. language, saved address) | Yes, via browser settings |
| Analytics | Helps us understand how customers use the site (anonymised data via tools like Google Analytics) | Yes, via cookie consent banner |
| Marketing | Used to show relevant ads on other platforms (only if you consent) | Yes — consent required before activation |
You can manage or withdraw cookie consent at any time by adjusting your browser settings or using the cookie preferences tool on our website. Blocking essential cookies may affect your ability to place orders.
9. Your Rights Over Your Personal Data
You have the following rights in relation to your personal data. You can exercise any of these rights by contacting us at the details provided in Section 1.
✔ Right to Access
request a copy of the data we hold about you
✔ Right to Data Portability
receive your data in a structured, machine-readable format
✔ Right to Rectification
ask us to correct inaccurate or incomplete data
✔ Right to Object
object to us processing your data for marketing or legitimate interest purposes
✔ Right to Erasure
ask us to delete your data (subject to legal retention obligations)
✔ Right to Withdraw Consent
withdraw consent for marketing at any time without penalty
✔ Right to Restrict Processing
ask us to limit how we use your data
✔ Right to Complain
lodge a complaint with the relevant data protection authority
We will respond to all rights requests within 30 days. In complex cases, we may extend this by a further 30 days and will notify you if this is necessary.
⚠ Important
We will never charge you a fee for exercising your data rights unless a request is clearly unfounded or excessive.
10. Marketing Communications
We will only send you marketing emails, SMS messages, or promotional notifications if you have explicitly opted in to receive them. We do not send unsolicited marketing.
- You can opt out of marketing communications at any time by clicking the unsubscribe link in any email we send, or by contacting us directly.
- Opting out of marketing will not affect your ability to receive transactional messages about your orders (order confirmation, dispatch notification, replacement status updates).
- We will never share your contact details with third parties for their own marketing purposes.
11. Children's Privacy
Our website and services are not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal data without parental consent, please contact us immediately and we will delete the information without delay.
12. Third-Party Links
Our website may contain links to third-party websites (for example, social media platforms or payment gateway pages). This Privacy Policy applies only to our own website and services. We are not responsible for the privacy practices of third-party websites and encourage you to read their privacy policies before sharing any personal data with them.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:
- Post the updated policy on our website with a revised effective date.
- Notify registered account holders by email of significant changes.
- Where required by law, seek fresh consent before processing your data under revised terms.
Your continued use of our website and services after any changes take effect constitutes acceptance of the revised policy. We recommend reviewing this page periodically.
14. How to Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us using the details below. We aim to respond to all enquiries within 5 business days.
| Field | Details |
|---|---|
| Privacy Contact Email | support@36degreeswest.com |
| Postal Address | 36DegreesWest, Nagpur, Maharashtra, India |
| Phone | [+91 96659 83600 |
| Response Timeframe | Within 5 business days |
| Rights Requests | Within 30 days (as per Section 9) |
15. Document Control
| Document Owner | Operations Manager / Data Controller |
| Review Cycle | Annual, or upon change in law, technology, or business process |
| Next Review Date | June 2027 |
| Linked Documents | QVP-TSH-001 — QC Policy | SDP-TSH-001 — Shipment Policy | REP-TSH-001 — Replacement Policy |
16. Policy Sign-Off
By signing below, the authorised representative confirms that this Privacy Policy has been reviewed, approved, and is effective as of the date stated.
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